In March, Leket Israel, in cooperation with the City of Nahariya and the Jewish Federation of Northern New Jersey, opened the first ever social supermarket in Nahariya (northern Israel). Social supermarkets, which are already popular in countries like the United Kingdom, the United States, and Europe, are a new phenomenon in Israel. The supermarket is set up as a regular store, however the products are significantly discounted or free for the clientele. In Nahariya, Leket Israel supplies the grocery store with fresh fruit and vegetables and a variety of frozen soups at no cost to the shoppers.
The social supermarket was established with the aim of offering a place where Nahariya’s underprivileged residents could receive or purchase food or other home goods at a fraction of their market value. This special supermarket provides the experience of selecting and buying food, instead of receiving the same products as handouts.
At the close of 2022, Leket Israel was proud to announce that through the Nahariya social supermarket, it was able to assist over 100 families in obtaining healthy food for their families, despite the rising cost of food. The goal for 2023 is to expand to 160 families.